Vladislav Dobrokhotov is a seasoned marketing professional, acclaimed for his innovative work in marketing strategy, customer relations, and after-sales engagement.
As Executive Director of the British & Commonwealth Chamber of Commerce in Finland, I’ve worked with hundreds of B2B brands across Europe to strengthen customer retention, deepen loyalty, and turn post-sale engagement into true advocacy.
I help organisations unlock long-term value from moments most businesses overlook - after the sale. I’m the creator of the ReFC™ model (Recency, Frequency, Consistency of Engagement) and founder of Retenzia, a SaaS platform that uses real-world data and AI to track and enhance members and stakeholder engagement.
In keynotes and workshops, I bring a cross-sector perspective by integrating insights from the public and private sectors, behavioural science, and digital innovation. My approach advocates for relationship-driven growth in an increasingly automated world, helping brands foster loyalty that endures well beyond the initial transaction.
I am deeply dedicated to supporting veterans, nurturing young talent, and preserving nature, all of which are crucial for a sustainable and harmonious future.
